EduNexusVirtual Tutoring Platform Revamp

Research Space & Methodology

The research focused on high school students' preferences on online tutoring platforms, including pay rate, tutor qualifications, onboarding process ease, class durations, parental support, competitors analysis, and reasons for a drop in onboarding rates. The research methods employed were The Elito Method for observation, judgment, value & concept, and Fly on the wall observation for passive data collection. User Journey Maps were created to illustrate user experiences. The accompanying image represents the Elito hierarchy as a staircase.

Hypothesis

After the primary research phase and heuristic evaluation, the key areas for improvement were identified. These specific features were the focus during the creation of low and mid-fidelity designs for the new website.

Key Insights

Simplifying onboarding, implementing an intuitive tutor selection process, and streamlining scheduling for students builds credibility and fosters a long-term relationship. Testing with user feedback will further refine the platform's appeal.

Original Design

To begin the redesign process, I conduced a heuristic analysis with reference to the Jakob Nielsen's 10 general principles for interaction design in order to identify and prioritize areas for improvement in the sign-up and on-boarding process of the platform.

To improve the original design, I conducted user interviews, usability testing, competitor analysis, and persona development research.

Heuristic Analysis

In conducting the heuristic analysis for the sign-up and onboarding process, I reviewed the interface design based on Jakob Nielsen's 10 general principles for interaction design. I carefully examined each principle and evaluated how well the platform adhered to them, identifying areas that needed improvement and determining priorities for the redesign process.

The Crazy 8 Design Sprint

During the brainstorming phase, I generated eight unique ideas within eight minutes, aiming to move beyond the initial concept and explore diverse solutions. This exercise proved invaluable in generating innovative and out-of-the-box design concepts.

User Journey Map

Beginning with the initial contact and discovery of EduNexus, I conducted an extensive examination of user journeys throughout the engagement process. The aim was to comprehend the reasons behind students' inability to develop long-term loyalty and advocacy towards the platform. This analysis helped me uncover specific pain points in the UX design that may not have been apparent in the heuristic analysis report.

User Interviews

Meta Insights

By analyzing and synthesizing multiple findings, I uncovered eight high-level patterns and insights. From these, I prioritized five areas to address and resolve in the redesign process.

Storyboarding

The storyboarding exercise was vital to visualize a representation of the student and parent interaction with EduNexus. The prime motive here was to depict the product just like it would be shown in a marketing advertisement in terms of how the user would utilize it.

MVP Focus Tasks

1. 01Sign up & Sign in process flow
2. 02Ask a Finding apt available tutors
3. 03Matching user schedules with Tutor schedules
4. 04Creating a Tutor booking or reservation
5. 05Making a payment
6. 06Receiving a receipt or confirmation

User Flow Design

Concept Flow 1

In this flow, the solution is approached by prioritizing the student's 'education level' displayed with categories in the form of visual 3-d building blocks on the landing page. The crux of this concept is navigating through academic roadblocks with the help of professional tutors.

Concept Flow 2

In this flow, the solution is approached by prioritizing the student's 'education level' displayed with categories in the form of visual 3-d building blocks on the landing page. The crux of this concept is navigating through academic roadblocks with the help of professional tutors.

Final Design